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New Subaru website aims to ease car buying process

Subaru.ie  now allows customers to configure their new vehicle, organise a part exchange or trade-in valuation, apply for finance and organise collection or delivery of their new Subaru all from the comfort of their own home.

Pat Ryan, Managing Director, of Subaru Ireland, says this new website, which has been in development for the past two years, integrates finance applications and trade-in valuations to ensure a seamless customer journey from start to finish.

Pat commented: “At present, over 75% of new vehicle sales in Ireland are associated with a trade-in vehicle. We are delighted to be the first brand in Ireland to integrate online trade-in valuations with the sales and finance application to determine the true cost of change for the customer without the need for them to leave their home.”